Brand X

Brand X

The Missing Factor “X”

No business is perfect, but this creates an opportunity to grow in big ways by finding what we are missing. As work in the business, you might miss many key variables that will launch your business to new levels of financial growth along with gaining brand power. “Brand X” is how business leaders are finding those missing factors.

What is your Brand Score

A first of its kind, the Brand X Brand Ranking is an in-depth scoring system that pinpoints brand growth points. Brands that go through an extensive blueprint and implementation of Brand X are awarded a brand ranking that shows its clients and customers the hard work that has gone into and continues to be invested in the company.


Brand X is a Brand Positioning Formula

Discover the missing variables in your business, strategize, improve and implement creating the brand experience customers will talk about.

Enterprises & Small Business

Market share

Are you looking to create new standards and take the lead in the industry? Similar, less robust models are being used by Fortune 500 companies to improve the brand experience, driving equity and year-over-year financial growth.

Regional Growth

Grow your business

Have you plateaued, hitting the proverbial ceiling? Identify key elements that will open up channels for business growth. Using the right brand formula of digital vs. brand vs. culture can determine where you’re going to get the most out of your investment and budget.

Get ready

Exit Strategy Prep

It’s time to sell, and you’re considering 1 of the top 5 exit strategies but you’re not quite ready. Building brand power during the execution of an exit strategy isn’t always about the bottom line. Other factors determine how much you can sell for but many businesses sell too soon keeping them from selling for top-tier or you need to stop loss before the sell.


This brand flywheel illustrates the silos of a brand ecosystem starting with why you got into business to creating brand equity in every department.

Business Foundations

Every business starts with the basics but are they aligned with the rest of your goals as you’ve grown over the years? This is why you got into business in the first place and take into account the shifts that have impacted your business since you started.

  • Positioning in the market
  • Vision
  • Roadmap
  • Buyers – Target market
  • Category
  • Goals – Finite & Infinite
  • Exit strategy

Brand Leadership

Lead the market and lead your organization. When you lead in your market space you set new standards raising the bar and your brand value. The second way to lead as a brand is internal with a strong management strategy.

  • Effectiveness
  • Mindset mastery
  • Alignment
  • Development strategy
  • Extreme ownership
  • Communication strategy
  • Working on the business
  • Motivating employees
  • Strategic leadership
  • Time management

Brand Operations

Every interaction customers or clients have with your business affects the brand equity and price points of your products or services. Are you ready to scale? Develop a scaling model to make sure you can handle the growth and give your audience the best experience possible.

  • Processes
  • Scaling readiness
  • Setting expectations
  • Customer service
  • Automation
  • Pivoting to the market
  • Technology adaptation

Brand Strategy

Far more than logos and stationary, your brand is only as strong as the strategy that is responsible for creating the brand personality giving your target audience something to connect with.

  • Brand audit
  • Brand strategy
  • Marketing strategy
  • Brand story telling
  • Social strategy
  • Brand allocation formula
  • Equity roadmap
  • Visual strategy
  • Brand guidelines
  • Mode of Innovation model

Developing Brand Culture

We do more when we are aligned with the same vision and mission. Build a culture under shared values. Brand culture is both internal with supportive, happy, and productive staff along with creating a sub-culture of brand loyalists.

  • Vision
  • Values
  • Retention
  • Recruiting
  • Collaboration

Sales & Marketing

Marketing is the delivery force to your messages while sales is essential when it comes to converting. Many companies put all their chips with blind expectations giving too much weight to marketing. In this day in age, it’s vital that you are utilizing an Omni TouchPoint strategy.

  • Brand audit
  • Brand strategy
  • Marketing strategy
  • Brand story telling
  • Social strategy
  • Brand allocation formula
  • Equity roadmap
  • Visual strategy
  • Brand guidelines
  • Mode of Innovation model

Measuring Impact

A strong brand focuses on both Quantitative and Qualitative metrics. From spotting industry trends to conversion metrics, be ready to pivot when driving price increases.

  • Qualitative & Quantitative
    • Reputation
    • Culture
    • Sales
    • Marketing metrics
    • Process improvements

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How does your Brand measure up?

Determine how strong your brand is and set a new goal to increase it. Over 20 years of development went into developing the first of its kind Brand Ranking system. Request a blueprint consult to determine where your brand is currently.

Brand Strategy
Measuring impact

Brand X Live Workshop coming June 2022

What Clients have to say

Justin knows his stuff! Extremely professional and knowledgeable in his field of expertise. When we worked together he knew how to manage and guide his team to meet goals and deadlines. I would highly recommend working with him if given the opportunity!

Richard Vargas - Rock Content

Justin is an exceptional partner to have for your marketing needs. He’s great with both the big picture and the small details regarding brand strategy and campaigns. He really takes the time to get to know the companies he’s working with so that he can help their identity shine through in their branding. As a fellow marketer, 10/10, I recommend working with Justin if you need help positioning your brand.

Meaghan Alvarado - CEO | Tidal Creative Group

Justin is the rare talent that builds the creative while aligning and delivering business goals. He sees the small and big picture; employing those insights into building strong branded narratives and user experiences that deliver influence and value to clients and consumers. I have worked with Justin on multiple projects across the consumer electronics & accessories, health and wellness software services, and home monitoring hardware and software markets, his branding expertise has been a key part to our many successes.

Dominic Sharlette - CEO | Piv.It Technologies

Motivation, ambition, and most of all, passion are characteristics you will see shine from this individual. His entrepreneurial drive and fascinating interpersonal skills are what gives me the pleasure of knowing someone with stupendous pride, appreciation, and optimism toward future business en devours. Justin Bordeaux is a person in touch with humanity while also assessing the need for business professionalism.

Alex Rozo - CFO | Miami Capital

Justin is absolutely amazing. I felt like I was spinning out of control mentally. His words helped me see the value in myself, he was able to help me see my situation from outside looking in, breaking down the cycle that I was in. He was able to give me tools to use when I was having such a low. I am very grateful for Justin.

Tiffany M. - Life Coaching Client
I don’t want to sound too over the top, but Justin has been AMAZING! It’s fabulous when you meet and work with someone that gets you, the company and our vision. His work ethic is superior, just like his talent and it’s an absolute pleasure working with Justin.

Anne Quirino - Director Of Operations

I was impressed with his professionalism and knack for the fine details. He listened to the story I shared about my business and put the heart of the business into every piece of the brand. I have since gotten to know Justin and his leadership within the community and he is garnered not only my appreciation for his skill set but my respect for the impact he has on everyone he meets.

Charles Johnston - CEO | Heart Wired Digital Solutions

I seriously don’t know he does it but he just keeps pulling off the impossible in the 11th hour. He has been the biggest asset I have had in a very long time. He has made everything easier and It’s been vital knowing I have someone I could trust to just get the job done.

Dmitry K - CEO | Motorsport Games

Previous & Active Clients

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