Justin Bordeaux is an entrepreneur & investor, guiding and empowering executives, entrepreneurs, and businesses into becoming impactful bespoke brands. His expertise and coaching focus on personal brand strategy & brand positioning. With more than 22 years of industry experience, he works with both U.S.-based and international business leaders.
His career started out as a street artist moving into earning a Bachelor of Science degree in Graphic Design from The Art Institute of Fort Lauderdale. Jus has led business and creative teams across multiple industries including but not limited to emerging video technology, motorsports, video games, and fashion.
As an entrepreneur, Justin has launched several businesses including a South Florida-based print publication, video game start-up, and a creative design agency. His experience would lead him to be recruited to take over as VP of Visual Communications for a San Francisco video game developer. After successfully reaching the organization’s objectives, he would relocate as the VP of Visual Communications in Miami at the firm’s parent company overseeing multiple brands under the umbrella of 360 Technologies where he was tasked with strategic brand positioning and brand development.
Currently, Justin is involved in multiple projects and businesses from Florida to Philadelphia. When he isn’t working directly with his clients under the brand Bespoke By Bordeaux (based in Jacksonville, Fl), he is working with business partners and brands he has invested in. Justin serves as CBO (Chief Branding Officer) & Partner of the consumer electronics technology firm Pivit Health Technology; Jus aka “B-Boy Geauxst” (an old school break dancer) is Co-Founder and Partner of Hip Hop “Break Fit” brand The Cypher Experience, a health and wellness business offering HIIT dance fitness classes, trainer certification, and Hip Hop Athleisure clothing. As a fractional Creative Director, Justin works with clients one on one at Fisher Agency, a 35-year award-winning advertising agency developing brand strategies.
As a corporate sponsor, he invests his expertise as an ambassador and brand consultant for the organization L.E.G.S. Ladies Executive Golf Society guiding the organization’s CEO & Founder on expansion, increasing brand awareness, brand value, and business-brand growth nationwide. When it comes to community involvement, Justin sits on the advisory board for a charity program hosted by Wolfson’s Children Hospital. He has donated his time to speak at masterminds, elementary schools, and local community meet-ups.
Justin is a first-generation mixed Filipino American, born in Angeles City, Philippines, and grew up in the Philippines and Japan. He moved to the United States when he was 10 years old bringing his passion for art and social engineering full circle to where he is today.
Through Bespoke By Bordeaux, Justin has positioned himself to offer maximum value for his clients and partners with his team. What to expect in the near future is a soon-to-be-released online personal brand strategy course and his second book.