About Jus

About Jus


Justin Bordeaux

ENTREPRENEUR | CONSULTANT | FRACTIONAL CMO | BRAND BUILDER | BREAKDANCER

I love seeing entrepreneurs and executives discover their power through authentic ownership. It was my own life journey beyond the revenue stream to be the best version of myself that I could be. I found balance, clarity, and purpose and these are the same milestones I uncover in my clients and colleagues. 

I’ve had great success and great failures over 22 years in my career. I look forward to bringing these same winning strategies, clarity, and expertise I’ve been blessed to build up over the past two decades to other entrepreneurs that want to build more than a business but create something impactful as they learn to harness their own potential.

At the core of the most successful brands in the world is the leadership that understood these strategies and principles so they could master their own performance potential. It’s an amazing moment when you get to see your client go from spinning in chaos to a breathtaking moment of clarity. 

I look forward to making an impact with not only the leaders I work with but the companies they impact and influence building a stronger brand, culture, and personal life. 

How much more effective would you be if you found clarity, balance, and passion in what you did?


Justin Bordeaux Biography

Justin Bordeaux is an entrepreneur & investor, guiding and empowering executives, entrepreneurs, and businesses into becoming impactful bespoke brands. His expertise and coaching focus on personal brand strategy & brand positioning. With more than 22 years of industry experience, he works with both U.S.-based and international business leaders.

His career started out as a street artist moving into earning a Bachelor of Science degree in Graphic Design from The Art Institute of Fort Lauderdale. Jus has led business and creative teams across multiple industries including but not limited to emerging video technology, motorsports, video games, and fashion.

As an entrepreneur, Justin has launched several businesses including a South Florida-based print publication, video game start-up, and a creative design agency. His experience would lead him to be recruited to take over as VP of Visual Communications for a San Francisco video game developer. After successfully reaching the organization’s objectives, he would relocate as the VP of Visual Communications in Miami at the firm’s parent company overseeing multiple brands under the umbrella of 360 Technologies where he was tasked with strategic brand positioning and brand development.

Currently, Justin is involved in multiple projects and businesses from Florida to Philadelphia. When he isn’t working directly with his clients under the brand Bespoke By Bordeaux (based in Jacksonville, Fl), he is working with business partners and brands he has invested in. Justin serves as CBO (Chief Branding Officer) & Partner of the consumer electronics technology firm Pivit Health Technology; Jus aka “B-Boy Geauxst” (an old school break dancer) is Co-Founder and Partner of Hip Hop “Break Fit” brand The Cypher Experience, a health and wellness business offering HIIT dance fitness classes, trainer certification, and Hip Hop Athleisure clothing. As a fractional Creative Director, Justin works with clients one on one at Fisher Agency, a 35-year award-winning advertising agency developing brand strategies.

As a corporate sponsor, he invests his expertise as an ambassador and brand consultant for the organization L.E.G.S. Ladies Executive Golf Society guiding the organization’s CEO & Founder on expansion, increasing brand awareness, brand value, and business-brand growth nationwide. When it comes to community involvement, Justin sits on the advisory board for a charity program hosted by Wolfson’s Children Hospital. He has donated his time to speak at masterminds, elementary schools, and local community meet-ups.

Justin is a first-generation mixed Filipino American, born in Angeles City, Philippines, and grew up in the Philippines and Japan. He moved to the United States when he was 10 years old bringing his passion for art and social engineering full circle to where he is today.

Through Bespoke By Bordeaux, Justin has positioned himself to offer maximum value for his clients and partners with his team. What to expect in the near future is a soon-to-be-released online personal brand strategy course and his second book.

 


Health SaaS


Partner & CBO

Justin sits on the board of directors advising the CEO on vital brand positioning strategies.


Division of ed.it | Manufacturing


Partner & CMO

As an Active Partner, Justin oversees the Brand’s positioning strategy. xzb.it is a luxury design agency producing cellular accessories based out of Philadelphia, PA.


Health and Wellness


Co Founder

The Cypher Experience LLC is a hip hop break fitness brand based in Tampa, Fl with a focus on mental fitness & HIIT dance certification.

Previous & Active Clients

What Clients have to say

Justin knows his stuff! Extremely professional and knowledgeable in his field of expertise. When we worked together he knew how to manage and guide his team to meet goals and deadlines. I would highly recommend working with him if given the opportunity!

Richard Vargas - Rock Content

Justin is an exceptional partner to have for your marketing needs. He’s great with both the big picture and the small details regarding brand strategy and campaigns. He really takes the time to get to know the companies he’s working with so that he can help their identity shine through in their branding. As a fellow marketer, 10/10, I recommend working with Justin if you need help positioning your brand.

Meaghan Alvarado - CEO | Tidal Creative Group

Justin is the rare talent that builds the creative while aligning and delivering business goals. He sees the small and big picture; employing those insights into building strong branded narratives and user experiences that deliver influence and value to clients and consumers. I have worked with Justin on multiple projects across the consumer electronics & accessories, health and wellness software services, and home monitoring hardware and software markets, his branding expertise has been a key part to our many successes.

Dominic Sharlette - CEO | Piv.It Technologies

Motivation, ambition, and most of all, passion are characteristics you will see shine from this individual. His entrepreneurial drive and fascinating interpersonal skills are what gives me the pleasure of knowing someone with stupendous pride, appreciation, and optimism toward future business en devours. Justin Bordeaux is a person in touch with humanity while also assessing the need for business professionalism.

Alex Rozo - CFO | Miami Capital

Justin is absolutely amazing. I felt like I was spinning out of control mentally. His words helped me see the value in myself, he was able to help me see my situation from outside looking in, breaking down the cycle that I was in. He was able to give me tools to use when I was having such a low. I am very grateful for Justin.

Tiffany M. - Life Coaching Client
I don’t want to sound too over the top, but Justin has been AMAZING! It’s fabulous when you meet and work with someone that gets you, the company and our vision. His work ethic is superior, just like his talent and it’s an absolute pleasure working with Justin.

Anne Quirino - Director Of Operations

I was impressed with his professionalism and knack for the fine details. He listened to the story I shared about my business and put the heart of the business into every piece of the brand. I have since gotten to know Justin and his leadership within the community and he is garnered not only my appreciation for his skill set but my respect for the impact he has on everyone he meets.

Charles Johnston - CEO | Heart Wired Digital Solutions

I seriously don’t know he does it but he just keeps pulling off the impossible in the 11th hour. He has been the biggest asset I have had in a very long time. He has made everything easier and It’s been vital knowing I have someone I could trust to just get the job done.

Dmitry K - CEO | Motorsport Games

What Clients have to say

Justin knows his stuff! Extremely professional and knowledgeable in his field of expertise. When we worked together he knew how to manage and guide his team to meet goals and deadlines. I would highly recommend working with him if given the opportunity!

Richard Vargas - Rock Content

Justin is an exceptional partner to have for your marketing needs. He’s great with both the big picture and the small details regarding brand strategy and campaigns. He really takes the time to get to know the companies he’s working with so that he can help their identity shine through in their branding. As a fellow marketer, 10/10, I recommend working with Justin if you need help positioning your brand.

Meaghan Alvarado - CEO | Tidal Creative Group

Justin is the rare talent that builds the creative while aligning and delivering business goals. He sees the small and big picture; employing those insights into building strong branded narratives and user experiences that deliver influence and value to clients and consumers. I have worked with Justin on multiple projects across the consumer electronics & accessories, health and wellness software services, and home monitoring hardware and software markets, his branding expertise has been a key part to our many successes.

Dominic Sharlette - CEO | Piv.It Technologies

Motivation, ambition, and most of all, passion are characteristics you will see shine from this individual. His entrepreneurial drive and fascinating interpersonal skills are what gives me the pleasure of knowing someone with stupendous pride, appreciation, and optimism toward future business en devours. Justin Bordeaux is a person in touch with humanity while also assessing the need for business professionalism.

Alex Rozo - CFO | Miami Capital

Justin is absolutely amazing. I felt like I was spinning out of control mentally. His words helped me see the value in myself, he was able to help me see my situation from outside looking in, breaking down the cycle that I was in. He was able to give me tools to use when I was having such a low. I am very grateful for Justin.

Tiffany M. - Life Coaching Client
I don’t want to sound too over the top, but Justin has been AMAZING! It’s fabulous when you meet and work with someone that gets you, the company and our vision. His work ethic is superior, just like his talent and it’s an absolute pleasure working with Justin.

Anne Quirino - Director Of Operations

I was impressed with his professionalism and knack for the fine details. He listened to the story I shared about my business and put the heart of the business into every piece of the brand. I have since gotten to know Justin and his leadership within the community and he is garnered not only my appreciation for his skill set but my respect for the impact he has on everyone he meets.

Charles Johnston - CEO | Heart Wired Digital Solutions

I seriously don’t know he does it but he just keeps pulling off the impossible in the 11th hour. He has been the biggest asset I have had in a very long time. He has made everything easier and It’s been vital knowing I have someone I could trust to just get the job done.

Dmitry K - CEO | Motorsport Games

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justin@bordeauxcollective.com

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