The “ALLie Cam” brand, a 360 degree camera technology firm had aspirations to break into a the consumer electronics after developing software solutions for B2B security. The hurdle? Shape the identity of a $30 million dollar portfolio in a short amount of time from the ground up. The board of directors wanted to create an brand that resembled high quality at first glance, while ensuring a consumer would immediately understand this leading technology in few words as possible, if any at all.
The ALLie project involved designing and developing a complete brand experience starting with giving a high quality unboxing experience. From print to digital, the ALLie project required the development of multiple print pieces, app development, web development, booth design and more.
I was personally brought over from the parent company to take lead on managing the project as VP Visual Communications. Working next to EVP Dominic Sharlette and the Marketing Dir Terri Seiden, our departments were able to deliver as promised.
Category : Product Brand Development
Company Type : Consumer technology
Client : IC Real Tech, a subsidiary of 360 Technologies
Location : Miami, Fl