Drop My Fees has a strong business model with proven results and has teamed up with even stronger partners. It was a no brainer to support a business that was so focused on eco impact while delivering on hard to beat financial returns. But it wasn’t a slam dunk when it came to landing and closing contracts for would be potential clients. Even a start up with a service that is a no brainer, it can still come short if clients are questioning your credibility on how your brand presents itself.
DMF needed a clear strategy that reinforced the companies mission and aptitude for delivering results including internal sales and marketing operations and customer feedback cycles. With a small office staff, a CRM was set up to automate as many tasks as possible. This left room for leadership to focus on more quality control and working with each client more, adding to the customer value strategy and brand equity.
Category :Brand Positioning
Company Type : Start up
Client : Dropmyfees.com
Location : Boca Raton, Fl